6 Award-Winning Products Your Customers Are Already Looking For
6 Award-Winning Products Your Customers Are Already Looking For
Anne & Stiil magazine runs one of the most trusted beauty award programmes in the Baltics. The Ilulemmik — Beauty Favourite — label isn't handed out by an algorithm or based on sales volume. It goes through a real jury. Products are tested, assessed, and recommended by people who actually use them.
In 2025, six products from Gemer Wholesale's portfolio made that list.
That matters for one reason: your customers have already seen these recommendations. The award does the first part of the selling for you.
What the “Beauty Favourite” Label Means for Retailers
When a product earns the Ilulemmik mark, it gets featured in one of the most widely read women's publications in the Baltics. The readership trusts those picks. A customer who has seen the recommendation doesn't need convincing that the product is worth trying -- she's already curious. Stocking an Ilulemmik winner means you're ready when she comes looking.
Here's a closer look at the six products, what they do, and why they're worth carrying.
SoBio Precious Beauty Oil (100ml)
A multi-use dry oil for face, body, and hair, enriched with four Moroccan oils: argan, prickly pear, Damascus rose, and calendula. It absorbs without leaving a greasy finish -- which is what typically separates a dry oil that sells from one that sits on the shelf.
Certified organic, clinically tested, free from parabens and mineral oil. For eco-conscious retail buyers, this is one of the more credible clean beauty options available -- backed by actual certification, not just positioning language. That distinction matters increasingly to the Baltic and Nordic consumer.
Jvone Milano Brow Rules Comb & Lift Brow Gel (4.5ml)
A clear brow gel that fixes and lifts without stiffness or residue. Holds through the day, works on any brow density, and disappears into the look rather than sitting on top of it.
Brow products have been a consistent performer across accessible makeup categories for several years now, and there's no sign of that slowing. This one from Jvone Milano sits at a price point that works for volume retail, and the format -- small, compact, easy to demonstrate -- moves well in both physical and online environments.
Alchemy Orange Body Milk (300ml)
An anti-ageing body cream with organic calendula, sweet almond oil, and orange oil. Certified ACENE NATURAL and ACENE VEGAN, paraben-free, mineral oil-free, not tested on animals.
Alchemy is an ingredient-led brand -- functional, no wasted spend on brand theatre. The clean certification stack makes it a strong fit for pharmacies and health-oriented beauty retailers looking for a credible everyday body care option. The anti-ageing angle gives it a slightly broader customer base than a standard body lotion.
Alchemy Marine Toner with Collagen and Elastin (200ml)
A finishing toner that rebalances skin pH, tones, and prepares skin for the next steps in a routine. Lightweight, suitable for all skin types, no rinse required.
Toners perform better in retail when they're part of a wider brand story rather than standalone. If you're carrying the Alchemy body line, this product serves the same customer and the same routine -- and gives her a logical next purchase.
HH Simonsen Nourishing Styler with Keratin Boost
A straightener built around Keratin Boost technology: it restores keratin levels during heat styling rather than depleting them. Eight-second heat-up, 150-230°C range, automatic sleep mode, far-infrared technology.
HH Simonsen is well-established across the Nordic market, which makes this a natural starting point for retailers building out their hair tools range ahead of any Scandinavian expansion. The clinical angle -- a straightener that repairs rather than damages -- is a strong narrative for in-store staff and product pages alike. Customers who understand it don't comparison-shop on price the same way.
Bears With Benefits Keepin' It Calm (60 pcs)
An ashwagandha and B-vitamin supplement complex designed to support the nervous system and ease stress. Vegan, raspberry-blueberry flavour, no preservatives or artificial additives.
The supplement gummy category is performing well across multiple retail formats across the region right now -- pharmacies, beauty retailers, and wellness chains. The stress-and-calm positioning has broad consumer relevance at the moment, and the gummy format consistently outperforms capsules on repeat purchase. A low-friction add-on for any retailer already building out their wellness range.
Why This Round-Up Matters for Your Next Order
Six categories. Six products already validated by one of the most credible editorial voices in the region.
Awards like Anne & Stiil Ilulemmik reduce friction in buying decisions -- for your customers, and sometimes for your own team. When a product arrives on shelf with independent recognition behind it, the in-store conversation starts from a different place.
All six products are available through Gemer Wholesale for the rest of Europe.
Ready to stock them? Browse the full range at gemerwholesale.com or contact us directly at info@gemerwholesale.com.
