How Gemer Wholesale Launches Beauty Brands for Retailers in the Baltics & Nordics - COCUNAT

On 16 January, in the heart of Tallinn, during Gemer Wholesale’s birthday month, we brought retail partners together for a milestone evening: introducing COCUNAT to our B2B network in the Baltics and Scandinavia.

This wasn’t a “presentation-only” launch. It was designed the way wholesale should be done: hands-on product testing, clear brand education, and real conversations about what performs on shelf and online-brought together with great music, food, and the kind of atmosphere that makes partnerships feel human.

Päris inimesed, päris partnerlus - COCUNAT Tallinnas.

What happened at the event

We kept the flow simple and buyer-friendly:

  • Welcome & speeches to set the tone and introduce the brand opportunity for our region
  • Close-up product discovery: textures, finishes, and routines—tested properly, not just “seen”
  • Vibe moments that made it a real community night: relaxed networking, music, and conversations that lead to better buying decisions

Cocunat üritus

Why COCUNAT resonates with retail buyers

COCUNAT positions itself as an internationally recognised, award-forward brand that emphasises independent clinical testing across key products - exactly the kind of credibility retailers want when introducing something new.
To keep this practical for B2B, here are two clinical proof points we often reference when discussing hero products:

  • The Absolute Rejuvenating Anti-Ageing Cream: independent clinical results list wrinkle reduction up to 38.61% and hydration improvement up to 81.46%.
  • The Real C: independent test results list dark spot colour + size reduction up to 22.9% (plus other improvements over the test period).

Cocunat kliinilise ilutooted

What our retail partners are seeing success with

To make the launch immediately useful, we focused the discussion around items that fit different price positions and sales patterns.

Premium favourites

  • The Absolute Rejuvenating Anti-Ageing Cream (50 ml)
  • The Real C 20 Face Serum
  • Clinical Molecular Therapy Face Cream (50 ml)
  • Clinical Beauty Filler Intensive Treatment (5 ml)

Everyday premium (accessible, high-repeat categories)

  • Unbeatable Deodorant (aluminium-salts-free cream deodorant, 40 g)
  • Happy Hair (hair vitamins, 60 pcs)
  • Pure and Rich collection shampoos & conditioners

Availability and next steps (Baltics & Scandinavia)

COCUNAT is available through Gemer Wholesale for Baltics and Scandinavia. If you’re looking for a wholesale partner that doesn’t just “list brands,” but launches them properly and provides constant support, we’d love to speak.

Next step options:

  1. Explore COCUNAT on Gemer Wholesale
  2. Register as a new customer for price availability
  3. Prefer email? Contact us at info@gemerwholesale.com