Our Brands Dominated Buduaar Ilulemmik 2025 - Record breaking 27 Awards for Gemer’s Portfolio @ Gemer Wholesale

Our Brands Dominated Buduaar Ilulemmik 2025 - Record breaking 27 Awards for Gemer’s Portfolio

On 13 March 2025, Estonia’s biggest beauty awards celebration - Buduaar Ilulemmik 2025 - honoured the year’s most-loved beauty and wellness products at a grand gala.

For Gemer Wholesale, this night was more than a celebration. It was proof of what we do best: identify standout brands in Europe, build them properly in our markets, and grow real consumer demand across the Baltics and Nordics.

Buduaar 2025

A record-breaking result: 27 awards in one night

This year, our portfolio achieved our strongest result to date—27 awards in a single Buduaar gala, widely described as a new record.  (this level of awards for one company in one show is unprecedented in Estonia’s beauty awards scene.)

Cocunat - Buduaar Winner 2025

The brands (and products) that brought home the awards

We’re proud that the awards were spread across categories—skincare, fragrance, decorative cosmetics, haircare, and wellness—showing that our portfolio isn’t “one-hit,” it’s market-wide.
Here’s the brand-by-brand breakdown from the award recap:

COCUNAT — 4 awards
LUVUM — 3 awards
YOUTHLAB — 3 awards
LALARECIPE — 2 awards
SISTER’S AROMA — 2 awards
ROM&ND — 2 awards
NEEDLY — 2 awards
HH SIMONSEN — 2 awards

Single award-winning brands (1 each): Jvone Milano, Paese, Alchemy, MOOD, Eye Candy London, Bears With Benefits, Zoë Ayla

Buduaar Awardshow Winners

Notable winners worth spotlighting

We won’t turn this post into a product catalogue—but a few winners capture exactly why our brands stand out on shelf and online. The following is a list of products that are absolutely dominating in their respective product categories and could be your next big hit.

Skincare
- Cocunat The Real C 30 Days (vitamin C serum)
- Cocunat Clinical Beauty Filler
- Cocunat The Absolute Rejuvenating Anti-Aging Cream
- Luvum Slow Aging Phyto Collagen Cream
- Youth Lab Wet Skin Sun Protection SPF 50 (Face & Body)
- Needly Daily Toner Pad
Body
- Youth Lab Wet Skin Sun Protection SPF 50 (Face & Body)
- Sister’s Aroma Smart Hand Cream

Haircare
- Cocunat Boombastic hair mask

Makeup
- Rom&nd Juicy Lasting Tint Bare Juicy Series
- Rom&nd Han All Fix Mascara

Home
- Sister’s Aroma Home Fragrances

Sister's Aroma Home Fragrance

What this means for our B2B partners

Awards matter in wholesale for one reason: they remove friction.
When brands win in a well-known local market event:

retailers get instant credibility for in-store and e-commerce storytelling
customers convert faster because the product is already socially validated
teams sell better because it’s easier to recommend a product that’s “proven” locally

This is exactly the advantage Gemer Wholesale aims to give our partners: brands with momentum, supported by a team that actively builds the market—not passive reselling.

Why Gemer Wholesale is the right partner for growth in the Baltics & Nordics

We specialise in taking “the best of the bunch” in Europe and turning it into local relevance:

smart portfolio curation
market education and brand activation
retail-friendly communication and sell-through thinking

Buduaar Ilulemmik has been running for 14 years, which makes success there even more meaningful—it reflects long-term consumer trust, not a one-week trend.