Why We Invited Estonia’s Leading Makeup Artists to Discover PAESE

A Pro-Only Event by Gemer Wholesale.

On 3 April 2025, in the heart of Tallinn, Gemer Wholesale hosted a different kind of brand introduction event, one built for real market-building.
Instead of a classic influencer night, we invited over 20 of Estonia’s leading professional makeup artists. The goal was simple: bring the people who truly understand performance, wear-time, and finish into the room, because when makeup artists get excited, retail demand tends to follow.

Paese Event

A hands-on session led by PAESE educator Dana Shtyka

The evening was led by Dana Shtyka from Poland, who introduced PAESE through what matters most to professionals: technique, texture, and real results.

Through a live demonstration, Dana showcased PAESE with a signature approach that retailers love to hear described clearly: natural-looking, yet long-lasting, the kind of finish that fits both everyday customers and those chasing “flawless skin” without heaviness.

Paese makeup

Why this format works for wholesale

At Gemer Wholesale, we don’t want to be “a website with products.” We build brands by building communities.
That’s why we keep investing in:

  • niche, professional audiences (MUAs, educators, and retail teams), not just broad reach
  • education-driven activation that helps partners sell better: staff confidence → better recommendations → stronger conversion

This is what turns a makeup brand into a consistent retail performer.

Paese makeup products

Three hero products that consistently perform with partners

During the session, we focused on products we see performing strongly across partner assortments—often competing in the same customer consideration set as mainstream giants.
Here are three standouts from the event:

  • Eyegasm Mascara with Conditioner (8 ml) - built for volume, length and curl, with a vegan formula positioned around lash care.
  • Beauty Loose Powder / Barley Powder (10 g) - a loose powder positioned for smoothing and sebum absorption, with barley-focused soothing claims.
  • Hydrobase Under Make-Up (30 ml) - a hydrating makeup base positioned as skincare-meets-makeup support.

PAESE in our portfolio

PAESE is a Polish brand with broad international presence (often described as being loved in many countries), which helps retailers feel confident they’re backing something bigger than a local trend.

And for us, this event is exactly how we like to introduce brands: real people, real education, real community.

Next step options:

If you want to explore the assortment and see why PAESE resonates with professionals:

    1. Visit the PAESE brand page on Gemer Wholesale
    2. Register as a new customer for price availability
    3. For questions, reach us at info@gemerwholesale.com